Motor starter problem

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I guess I need to replace this motor starter?  The last time it happened was five to six weeks ago.  http://cwguy.com/?p=1261

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Also, my question for today is:  Why does everyone always claim to loose $5.00 when something it broken?  It sure looked like $1.50 but that is just me.  Also, at Hueytown were it is $4.00 for 20 minutes, they still claim they put in $5.00.