2 large coolers of seafood…. super hot…. in a truck…. on the side of the road…. I guess it should not matter? But the cheap steak vendors use deep freezers. Actually someone told me what the deal was with the “20 Ribeye’s for $25.00” was. They try and upsell you to more expensive steaks…. Now I feel stupid I should have known that! 🙂 It is the oldest trick in the book…. I was just thinking I have had a $1 ribeye and why would I want to do that again? 🙂