So you have an Express wash and a monthly service plan…. Now what?
What do you do when there are abusers that abuse your plan? I have heard this question 100+ times. “What should I do? A monthly customer comes daily!” It will usually just happen for the first month…. Seriously it will wear off do not worry. 🙂 But I just heard this the other day about a customer coming 2-3 times a day? Yeah…. It seems like you need some rules now if you have this issue. 🙂
But do not worry car wash owners! I know everyone always gets confused and believes that the wash industry is the only industry around. But lets be honest…. Our industry is archaic. The issue is the number of businesses per owner and the fact our service is not a commodity.
The argument is this…. a contractor comes 2-3 times a day and the contractor becomes a sales rep for your express wash! “Great advertisement…. Tells everyone about the wash”. I am assuming the contractor has one of those full car wraps with the wash name on it? Or an air freshener with your name on it? What… No? How many locations do you have 1-2? I hope 3-7 or more…. If you want this advertisement stuff to work. Sure sounds great…. But I believe the sales claims anyone talks about are from normal business practices.
Let’s look at why this kind of word of mouth might not help as well as you might think. In a saturated car wash market.
So I love coffee…. Lets say I just went to Wild Roast Coffee and have this super awesome looking cup that I love. (Disposable coffee cups are cool so I carry it around everywhere I go…. Even when it is empty like a moron. Free advertising for Wild Roast!) So I tell everyone…. So? Wild Roast has one location…. Will I just be next to Wild Roast all day…. This is good then for Wild Roast! If not Wild Roast will probably not be close to anyone. My recommdations will probably just make even more business for Starbucks….. Same with two Wild Roast locations. Then you will have to explain where this place is which is super annoying if you plan to advertise for any business…. This is another issue. Lots of locations like Starbucks this is great…. Air fresheners or eye catching rfid stickers great. One location…. Whatever….. Good for drive-bys and just keep what you got.