What’s the Difference Between Thrifty, Affordable and Cheap?

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His car means that Johnny Thacker is THRIFTY because he wants good gas mileage.  You know that Johnny Thacker is selling “AFFORDABLE Insurance” because that is what his sign says on his thrifty car.  But you can also tell that Johnny Thacker is CHEAP because instead of fixing his affordable insurance sign correctly on his thrifty car he used mail box letters.  Looking good Johnny Thacker!  Looking good!